Blue Cross Blue Shield of Texas has recognized Northwest Texas Healthcare System (NWTHS) with a Blue Distinction® Center for Maternity Care designation as part of the Blue Distinction Specialty Care program. Blue Distinction Centers are nationally designated hospitals that demonstrate expertise in delivering improved patient safety and better health outcomes, based on objective measures developed with input from the medical community.
Nearly four million babies are born in the U.S. annually, making childbirth the most common cause of hospitalization, and cesarean sections the most common operating room procedures, according to National Centers for Health Statistics and the Agency for Healthcare Research & Quality (AHRQ). Reducing early elective delivery is an area of focus for the American College of Obstetricians and Gynecologists (ACOG) and the American Academy of Pediatrics (AAP). According to Health Affairs, elective inductions result in more cesarean deliveries and a longer maternal hospitalization. The Blue Distinction Centers for Maternity Care program evaluates hospitals on quality measures for vaginal and cesarean delivery.
Northwest Texas Healthcare System is proud to be recognized by Blue Cross Blue Shield of Texas for meeting the rigorous Blue Distinction Center quality selection criteria for maternity care set by the Blue Distinction Specialty Care program. “We are proud to receive this designation from Blue Cross Blue Shield,” said Douglas Coffey, Chief Nursing Officer at Northwest Texas Healthcare System. “This recognition validates the success of our efforts to provide safe, high quality care for our maternity patients. This distinction highlights the quality care Blue Cross Blue Shield patients can receive at Northwest Texas Healthcare System.”
Blue Cross and Blue Shield (BCBS) companies across the nation have recognized more than 1,000 hospitals as Blue Distinction Centers for Maternity Care. Hospitals recognized with this designation are assessed using a combination of quality information supplied by hospitals and cost measures derived from BCBS companies’ medical claims.
Since 2006, the Blue Distinction Specialty Care program has helped patients find quality specialty care in the areas of bariatric surgery, cancer care, cardiac care, maternity care, knee and hip replacements, spine surgery and transplants, while encouraging healthcare professionals to improve the care they deliver. Research shows that, compared to other hospitals, those designated as Blue Distinction Centers demonstrate better quality and improved outcomes for patients.
For more information about the program and for a complete listing of the designated facilities, please visit www.bcbs.com/bluedistinction.